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The book is dedicated to exploring the story of Chanel No 5, published to celebrate the centenary of the iconic perfumeArguably the most famous perfume in the world.Most memorably endorsed by Marilyn Monroe ? Chanel No 5 continues to fascinate and claims millions of devotees around the world. Created in 1921 by Coco Chanel, the perfume was one of the first to use synthetics. To complement her pioneering fashion, Chanel wanted to give the modern woman ?a perfume, but an artificial perfume?not rose or lily of the valley?a perfume that is compound?, presented in a distinctively pared-back glass bottle that would become an icon in its own right (inspiring a series of works by Andy Warhol decades later).Presented in two volumes (one on the early years of Chanel No 5 from 1921 to 1945, the other on the period in which Chanel No. 5 went truly global, from the postwar years to today), Chanel No 5 explores the evolution of the perfume?s packaging, composition, manufacture and marketing, with unprecedented access to the Chanel archives and those tasked with creating the fragrance today.The world?s leading creatives have lent their talents to the perfume?s advertising campaigns, which are given pride of place in the book, from photographers such as Richard Avedon and Helmut Newton, to film directors including Ridley Scott and Baz Luhrmann, and stylish muses ? Coco Chanel herself, of course, as well as Suzy Parker, Catherine Deneuve, Nicole Kidman, Gisele Bündchen and Lily-Rose Depp.bron: https://www.copyrightbookshop.be/shop/chanel-n-5-anatomy-of-a-myth-architecture-of-a-legend/

Reclame --- Vormgeving --- Verpakking --- Design --- Luxeproducten

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Perfect the gift of giving. The only modern, practical guide to the ancient art of Japanese gift wrapping. Make gift-giving extra special (and help save the planet) with 30 exquisite yet easy styles.In Japan, gift giving is an important cultural ritual, and the presentation is just as important as the gift itself. Discover a variety of wrapping styles, involving knotted or intricately folded furoshiki or tsutsumi cloth. With no cutting, sticking or waste your furoshiki is completely reusable.As well as gifts you can also use furoshiki to wrap and carry all sorts of items. Say goodbye to wrapping paper and plastic shopping bags for good.Bron : https://www.bispublishers.com/furoshiki.html

Reclame --- Vormgeving --- Verpakking --- Design --- Luxeproducten --- Japanse kunst --- Furoshiki

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After describing 10 common pitfalls, the authors share great tools and techniques that work in practice. They discuss the Achilles' heel of innovating online and present 10 methodologies you can use for hands-on online innovation. The Lightning Decision Jam, the Design Sprint and the FORTH innovation method are highlighted in the book. The authors combine these methodologies into a new hybrid version. At the end of the book, you will find systematic descriptions of 25 tools and 10 methods. These will give a clear overview that will help you to pick the right ones for your online innovation journey. Innovating online is here to stay. There is a huge increase in hybrid innovation projects, combining in-person and online workshops, using all the online advantages while being personally engaged offline. Online Innovation supports all professionals who want to innovate online: consultants, coaches, facilitators, managers, and students in design (thinking) and inn.vation.

Innovation Innovatie --- Créativité Creativiteit --- Digital Digitaal --- 369.1 --- 369.4 --- marketing --- marketingstrategie --- reclame --- innovatie --- internetmarketing --- Innovation --- marketing - marktonderzoek - marktanalyse --- bedrijfseconomie, reclame, algemeen --- Production management --- innovatiemanagement --- productiemanagement --- innovaties --- bedrijfsbeleid

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Industrial and intellectual property --- Commercial law. Economic law (general) --- mediarecht --- merkenrecht --- verbintenissenrecht --- auteursrecht --- muziek --- reclame --- sociaal recht --- economisch recht --- Netherlands

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Klimaatverandering ligt op ieders lippen. De aandacht gaat vooral naar het uitstippelen van een degelijk klimaatbeleid vanuit de overheid en bedrijven, om bijvoorbeeld oude diesels uit steden en plastic zakjes uit supermarkten te weren. Maar ook de rol van de individuele consument is niet te onderschatten. Daarbij gaat het niet alleen over de uitlaatgassen van ons vervoer, maar ook over de manier waarop we producten kopen en ermee omgaan. Welke verpakkingen gebruiken we? Is vleesarm eten de oplossing? En hoe gaan we om met technologie? Karine Van Doorsselaer laat zien welke acties je als individu kunt nemen om zo je steentje bij te dragen. Tips en achtergronden over milieu- en klimaatbewust leven.

klimaatverandering --- ecologie --- consumentengedrag --- 369.4 --- 614.61 --- circulaire economie --- consuminderen --- duurzaamheid --- recyclage --- bedrijfseconomie, reclame, algemeen --- milieubeheer, milieubeleid algemeen --- milieubewust connsumeren --- Climatic changes --- Food habits